They understand we don’t have a P&G budget and work to deliver what is within our budget.
As a locally owned and operated company since 2007, IGS has a clear understanding of their target market and ideal audience. Our task was to leverage the brand equity and to set ourselves apart from the competition. Targeting plays a critical role in speeding up the learning curve and shortening the sales cycle.
In 2019, the tagline was introduced: “your garage isn’t great until it’s IDEAL.” This is homage to the affluent target market with a subtle call to action. With a robust multi-media approach coupled with a stellar product and team, the IGS message stands out.
In a highly competitive industry, the timing of the message is key. The TAT2 crew granularly tracks the consumer during the research phase and provides relevant messaging that compels them to act. We happily track the number of great garages that become IDEAL each and every month.